Europe's largest provider of ATM solutions and i-design sign atmAd Deal
YourCash, Europe’s largest provider of ATM solutions and i-design, the market leader in self-service marketing, are pleased to announce an agreement for the implementation of i-design’s software solution, atmAd.
Under the agreement i-design will initially deploy atmAd to approximately 500 Free to Use retail located YourCash ATMs. This initial roll out will comprise 300 ATMs in the UK and 200 ATMs in the Netherlands, which will secure a stake hold for the platform independent software solution in a new European territory.
YourCash, which deploys more free to use ATMs in the UK than any other independent provider, will benefit from the extensive experience of i-design’s media sales operation, which has an impressive track record of securing revenues from blue chip advertisers and major FMCG brands.
Jenny Campbell, Chief Executive of YourCash Ltd, said: “We are delighted to be working with i-design on this strategic initiative for our Free to Use ATM estates in the UK and Netherlands. Having advertising on our ATMs, including FMCG brands, will undoubtedly add value to our retail partners who host our ATMs in their convenience store locations”.
“YourCash also has expansion plans into other European markets and third party advertising provided by market leader i-design will be a key feature of those growth plans.”
When ask to comment, Ana Stewart, Chief Executive of i-design, added: "The roll-out of atmAd on the retail-located YourCash estate offers a highly attractive proposition to advertisers, one which is particularly relevant for FMCG brands looking to engage consumers in a ‘shopping mindset’. This agreement is an exciting development; growing the atmAd third party advertising network to 9,900 ATMs, taking our solution into a new territory and importantly, creating business potential for YourCash.”