i-design crosses borders with advertising solution rebrand

Friday, 21 November 2008

i-design, the world leading provider of ATM advertising and interface design solutions for the self service industry, has rebranded its pioneering third party solution atmAd. The new brand strongly endorses the one to one nature of atmAd’s customer engagement and reinforces i-design’s position as market leader for third party advertising and internal advertising in the ATM space.

Commenting on the rebrand, Ana Stewart, CEO of i-design said “Over half a billion global transactions a year are enhanced by atmAd already, so our new brand needed to appeal to this growing global customer base.  The result is a new look which graphically crosses borders to deliver a memorable brand with a clear message about our stake in the digital media market.”

atmAd enables banks to reach consumers with own-brand marketing and in addition, the solution delivers the opportunity for third-party advertising across aggregated networks of ATMs.  In the UK alone, atmAd campaigns already reach 8.5 million people a week. Leading brands like Nestle, T-Mobile and Nivea and organisations such as Police Forces and the Government use the medium to place dynamic ATM adverts at the centre of their marketing campaigns.