British Airways takes to the skies for another year on atmAd

Friday, 29 May 2009

For the fifth time British Airways has renewed its media holding on atmAd, i-design’s market leading self-service advertising solution. Their long-term ATM strategy, which was first initiated with a six-month agreement in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales, and information on online check-in and new routes. BA will run two dynamic ads a month, targeting business travellers via key ATM sites located in the City of London and in proximity to UK-wide business and mainline transport hubs.  In addition, key sites in busy high streets will target leisure travellers. The British Airways long term holding has grown in 2009 to include more sites.

“atmAd delivers the perfect opportunity to promote strategic messages to targeted audiences in key locations,” said Anna West,Global Media Manager at British Airways. “This is our fifth year with atmAd, which has proven to be an effective advertising medium for us.”

“British Airways is our longest-running advertiser and was our ‘launch’ client back in 2004, when atmAd rolled-out on Nationwide Building Society ATMs. Their renewal, which will see BA’s campaigns run simultaneously across three banking networks, demonstrates the long-term value of this unique media proposition,” said Ana Stewart, CEO of i-design. “BA’s ongoing investment in atmAd is testimony to the solution’s ability to directly engage with consumers at key times and via a variety of locations.”