i-design news

i-design grows atmAd's UK third party screen network with addition of Bank Machine ATMs

Monday, 06 September 2010

i-design, which operates the UK’s largest network of digital out of home screens by using it's market-leading atmAd solution to harness the power of ATMs for advertisers, has grown its network by 11% via an exclusive agreement covering retail-located ATMs owned by UK independent cash machine operator, Bank Machine, a subsidiary of Cardtronics, Inc.

Close to 800 Bank Machine sites have been added to the atmAd network, increasing atmAd’s gross monthly audience reach to 55 million and bringing on board a wealth of retail-located ATMs including SPAR, Martin McColls and Budgens, strengthening atmAd’s already strong high street digital screen offering to third party advertisers. National coverage of commuters has also been greatly enhanced by the inclusion of ATM screens located at forecourt and motorway service stations, including BP, Murco and Welcome Break sites.

atmAd screens take the biscuit to household shoppers at Tesco stores

Monday, 14 June 2010

Burton’s Foods launches digital out of home shopper marketing campaign on i-design’s third party atmAd network to promote new iconic Cadbury biscuit range.

Burton’s Foods, the UK’s number two biscuit company, has launched a national digital-out-of-home shopper marketing campaign to support the recent £4m launch of three of the UK’s best loved Cadbury brands into biscuits.

The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a targeted day-part campaign on i-design’s pioneering network of atmAd enabled screens at Tesco stores, to create awareness of the new biscuits during busy household shopping periods. The two-week campaign forms the latest element of a £2.5m marketing campaign that includes nationwide outdoor advertising, retailer promotions and PR activity.

Splitting the apple – Appletiser taps into consumers’ week with day-parted outdoor campaign on i-design’s atmAd network

Thursday, 29 April 2010

atmAd carries targeted Brand Campaign to reach female lunchtime and weekend shoppers

Coca-Cola Enterprises has today announced the launch of a 3-month national digital-out-of-home (DOOH) advertising campaign for Appletiser, specifically targeted at reaching women at different times during their week.

The campaign, which will run for three months has been made possible by i-design’s national network of atmAd enabled screens at Tesco store and in high streets. The media schedule has been split to target females across two scenarios: Thursday to Sunday the campaign will reach females withdrawing cash before they shop at Tesco stores, offering an incentive to purchase a large bottle of Appletiser in store, with a £1 discount on the ATM receipt. In addition, the campaign will use a 20p incentive for a lunchtime purchase of smaller bottles, reaching females withdrawing cash between 11am and 3pm on weekdays, at ATMs in proximity to Boots, Superdrug, WH Smith and Sainsbury’s Local stores.

Pizza Hut Targets Pay Day Diners in National atmAd Campaign

Thursday, 15 April 2010

Restaurant chain creates UK-wide long-term media holding on i-design’s third party advertising solution atmAd, as it aims to reach hungry consumers in 2010

Pizza Hut– the UK’s leading pizza restaurant and delivery chain –has today announced that it has created a 12-month holding for media space on atmAd, i-design’s market leading self-service advertising solution. The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers withdrawing cash during the last week of each month, coinciding with payday.

Digital UK adds i-design’s atmAd network to its ‘switchover awareness’ campaign

Monday, 05 April 2010

i-design’s UK-wide network of third-party ATM screens carries targeted advice as part of a cross-media campaign aimed at readying UK consumers for the digital switchover

Digital UK, the not for profit company leading the UK’s switchover to digital TV, has enhanced its advertising campaign with targeted messages on i-design’s leading self-service marketing platform atmAd. The region-specific campaigns will run alongside existing TV, press, outdoor and radio to raise local awareness of specific switchover dates, which vary from by region.

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