News

Volkswagen drives ad campaign over ATMs

Tuesday, 21 July 2009

Automobile provider to promote efficiency campaign at petrol stations

Volkswagen, (VW), the automobile manufacturer, is to promote its efficiency campaign over atmAd cash machines across the UK. The campaign, which was planned by Mediacom, went live on July 13 for four weeks, and will show dynamic digital ads and a dynamically printed take away message on receipts at selected petrol stations across the country.

Pizza Hut uses ATMs to offer customers a tasty deal for pay day

Tuesday, 14 July 2009

Pizza Hut renews ATM campaign to target hungry customers via i-design’s third party advertising solution atmAd

Pizza Hut has chosen cash machine media provider atmAd to promote its £4 fixed price ‘Happy Hour’ menu to consumers in the high street, who are withdrawing cash around payday.

The campaign, which originally ran on atmAd in January 2009, will feature within 750,000 transactions on cash machines across the UK in close proximity to Pizza Hut restaurants. It will run from Monday to Friday during the last week of the month to coincide with payday, when cash machine activity is at its monthly peak.

British Airways takes to the skies for another year on atmAd

Friday, 29 May 2009

For the fifth time British Airways has renewed its media holding on atmAd, i-design’s market leading self-service advertising solution. Their long-term ATM strategy, which was first initiated with a six-month agreement in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales, and information on online check-in and new routes. BA will run two dynamic ads a month, targeting business travellers via key ATM sites located in the City of London and in proximity to UK-wide business and mainline transport hubs. In addition, key sites in busy high streets will target leisure travellers. The British Airways long term holding has grown in 2009 to include more sites.

Subway serves up tasty deal to consumers

Friday, 08 May 2009

Subway, the popular high street sandwich store, is to launch an innovative ad campaign to promote its new meal deal over i-design’s atmAd cash machines. The campaign, which was bought by Mediacom, goes live across the West Country region on May 4 and entices consumers with a free bag of crisps or a cookie, and a drink if they present their Subway branded ATM receipt when purchasing any sub sandwich.

The ads, which feature a video ‘how-to’ guide for redeeming the free treats, will run across 180,000 transactions on cash machines in close proximity to Subway stores. The campaign expects to distribute 45,000 take-away receipts, featuring the tear-off-and-redeem branded message.

Pizza Hut helps cash-strapped families via atmAd

Wednesday, 11 February 2009

Pizza Hut has launched an innovative advertising campaign to promote its new, fixed price ‘Happy Hour’ menu. The menu, available from January 19, is amplified through an atmAd campaign. The ads were carried across 3.3 million transactions at over 1,650 cash machines across the UK, ideally situated in close proximity to Pizza Hut restaurants. The campaign also included 825,000 take-away receipts that featured the address of the nearest restaurant in the area and menu details.

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