News
atmAd screens take the biscuit to household shoppers at Tesco stores
Monday, 14 June 2010
Burton’s Foods launches digital out of home shopper marketing campaign on i-design’s third party atmAd network to promote new iconic Cadbury biscuit range.
Burton’s Foods, the UK’s number two biscuit company, has launched a national digital-out-of-home shopper marketing campaign to support the recent £4m launch of three of the UK’s best loved Cadbury brands into biscuits.
The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a targeted day-part campaign on i-design’s pioneering network of atmAd enabled screens at Tesco stores, to create awareness of the new biscuits during busy household shopping periods. The two-week campaign forms the latest element of a £2.5m marketing campaign that includes nationwide outdoor advertising, retailer promotions and PR activity.